Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.

One of the most critical aspects of website optimization is search engine optimization (SEO). The technique not only focuses on getting various pages of your website to rank high in the SERPs for specific keywords but enables prospects to find your brand in the easiest possible manner. The other critical aspect here is on-page optimization. This technique ensures that prospects that land on your website has the best user experience compelling them to take the desired action and convert into a lead.

So, by optimizing your website, you can not only tap into an untapped market in the most effective and efficient manner (without paying for advertising) but open doors to more conversions and revenue gains. 

The very first step in web optimization is to check whether your website is in Google Index. To do this open google browser and in the search bar type site: website_name. Suppose your website is “proftriumph.com”. Then write site:proftriumph.com and the result of search is shown in the Figure 1.

Figure1 : Google Indexing

It’s no longer enough to have a website that looks and works great on laptops and desktop computers. To succeed in the online marketplace, you need to focus on your site’s mobile experience as well. So the next thing you want to do is run a basic mobile usability test, for example, Google’s Mobile-Friendly Test.

Just type the https://search.google.com/test/mobile-friendly in the address bar of google and the following page comes.

Figure 2: Google Mobile Friendly Test

Type the name of your website in the search box and click on Test URL Button. The result of the query is given in Figure 3.

Figure 3: Mobile Friendly Test Result

Now, the next thing to check is to see how much time your website or webpage takes to load. Google provides a free tool for this operation which is Google’s Pagespeed Insights. Just search for this tool on google and then type your website or webpage address and click on Analyze button. Figure 4 shows the result of your website page insights.

Figure 4: Page Insight Test for Mobile

This is the result for what time your website takes to load on Mobile. Now check the time for desktop by clicking the desktop tab circled in Figure 4. The result for desktop page insight is Figure 5.

Figure 5: Page Insights for Desktop

On the same result page when you scroll down you can get the opportunities or suggestions on how you can improve your page insights as shown in Figure 6.

Figure 6: Ways to improve your webpages

The next thing or you can say the first thing to do for SEO is to make sure that Google is correctly indexing all your pages, and that you don’t have any glaring SEO errors. Signing up for Google Search Console, and registering your site is the first step here as shown in Figure 7. It will highlight fundamental issues, list your indexed pages, and keep track of which keywords they rank for.

Figure 7: Google Search Console

Google will provide all the insights of your website as given in Figure 8. Scroll down to see various performance insights of your website. You can click on the tabs in the left pane to check more about your website performance as shown in Figure 9.

Figure 8: Website Insights
Figure 9: Performance of Website

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